How to work with a partner to get the most from your CMS
Posted by: Adam Weston
27 November 2019
GrowCreate can help you to deliver on your IT objectives, align with marketing, and develop a CMS that everyone is happy to use
The digital experience is now an integral part of customer satisfaction, from your website right through to your applications.
The content you deliver – and how you deliver it – is an important tool for marketing communication, lead generation, customer experience and loyalty.
"Working with our implementation partner’s team during the discovery phase of our project helped establish our vision for the site. We subsequently adjusted the site map and streamlined the user journeys. Their development team optimised the back-office experience and delivered the conversion-centred front-end design that we wanted."
Graham Smith, Head of Marketing, Connor
Implemented properly, Episerver meets the requirements of your business from both a technical and internal user perspective. It will be highly available, scalable and secure. Not only this, but it will help marketers to achieve their campaign objectives and deliver high conversion rates to the business. Most importantly, your CMS will support innovative digital experience while protecting your customers’ data.
To get the most from your CMS and achieve success at every level, you should work with GrowCreate, a specialist implementation partner. In the short-term, they can help you to get up and running, relieving some of the project burdens. In the
long-term, they can provide added value beyond your CMS through web development, UX design, support and maintenance.
Choosing an implementation partner
- Digital strategy
- UX/UI design
- Development
- Integration (MS Dynamics, Power BI)
- Segmentation and personalisation
- Ongoing maintenance and support
The approach to CMS implementation, and ongoing continuous improvement, should be collaborative.
Your partner should have a thorough understanding of your business, your own challenges, and how to bridge the gap between your team and the marketing department.
Work with a partner who has skills for the future.
Your partner’s methodology shouldn’t just be fit for purpose for today. Your CMS and the delivery process behind it need to evolve alongside developments in technology and changing customer behaviours.
Work with a partner who has skills for the future, especially as customer experiences head towards Artificial Intelligence and Machine Learning. GrowCreate will invest in a long-term relationship with you and your business so they can help you to get the most from your CMS at every stage of your digital transformation.
Delivering a functional and secure customer experience
GrowCreate will work with you to understand your requirements around:
- CMS functionality
- Cloud deployment
- Data security
- CRM integrations
- Personalisation
Work with an implementation partner that has an interdisciplinary team capable of supporting integrations, testing systems for performance and availability, and providing support and maintenance when you need it most.
GrowCreate can take Episerver out of the box and develop to meet your business’s objectives in a secure and effective way. They will help you to drive your business forward in terms of security, performance and compliance.
