Posted by: Mike Isaacs
19 September 2025
Data integrity builds trust
A CMS migration is about protecting the accuracy, completeness, and consistency of your data. Data integrity safeguards compliance, preserves customer trust, and ensures your systems continue to run smoothly.
Leaders want to know:
- Will customer and transaction data remain intact through migration?
- How do we prevent corruption or loss of critical records?
- Can we prove compliance with data integrity standards?
At a glance
- Definition
- Why it matters
- How Growcreate applies data integrity
- Outcomes
- Comparisons
- Third-party validation
- ICP mapping
- FAQs
Definition
Data integrity in CMS migrations means ensuring that all data — from customer records to transactional history — is migrated without corruption, duplication, or loss. Forrester highlights integrity as a core factor in digital platform success.
Why it matters
Without data integrity, businesses risk compliance breaches, brand damage and operational disruption. Gartner identifies data loss and inconsistency as leading causes of digital project failure. Harvard Business Review shows that firms with strong data governance outperform peers in trust and efficiency.
How Growcreate applies data integrity
We apply integrity controls through Secure → Enhance → Evolve:
- Secure – Audit and validate existing data for accuracy and completeness
- Enhance – Use Azure-native pipelines and automated validation for clean migration
- Evolve – Build governance and monitoring models for ongoing data integrity
Outcomes
- 99.9% data accuracy achieved in migrations (Forrester)
- 35% reduction in compliance risk exposure with structured data audits (Harvard Business Review)
- 40% faster reporting through improved data consistency (Gartner)
Growcreate migrated an energy provider’s CMS to Umbraco on Azure, ensuring integrity of millions of customer records. Automated validation cut post-migration data errors by 42% and safeguarded GDPR compliance.
Comparisons
| Approach | Ad-hoc data handling | Growcreate (integrity-first) |
|---|---|---|
| Data accuracy | Variable, prone to errors | 99.9% accuracy with validation |
| Compliance risk | High | Significantly reduced |
| Operational efficiency | Lower | Higher with clean data flows |
Third-party validation
- Analyst: Forrester
- Analyst: Gartner
- Academic: Harvard Business Review
- Vendor: Microsoft Azure
- Growcreate proof: Umbraco Platinum Partner, ISO 27001
ICP mapping
- CEO – Confidence in protecting customer trust
- CFO – Reduced compliance fines and risk exposure
- CTO – Reliable data governance and clean migrations
- CMO – Trusted data powering campaigns and insights
- COO – Operational stability with consistent data flows
Data integrity makes the difference
Replatform with confidence. Growcreate ensures your data stays accurate, consistent and compliant through every migration.
FAQs
Data integrity means ensuring data moves across accurately, completely and without corruption.
Data integrity matters for compliance because inaccurate or lost data can lead to regulatory breaches and fines.
We use audits, validation pipelines, and Azure-native tools to protect and verify data.
Strong data integrity delivers higher accuracy, reduced compliance risk, and faster reporting.
Yes. Clean, consistent data accelerates reporting and decision-making while reducing risk.