Which CMS software works best with Microsoft Dynamics CRM?

Most digital experiences include CRM integrations. If you have invested in Microsoft Dynamics CRM, we know the best CMS software for your next website.

To deliver the best digital experience, your CMS software must provide the entry point for many systems, especially your Customer Relationship Management (CRM). GrowCreate has extensive experience with integrating different CRMs with our websites. However, as Microsoft specialists, we primarily work with Microsoft Dynamics CRM and Azure environments.

It is powerful enough to support the world's biggest organisations and yet flexible enough to be used by growing ones.

Microsoft Dynamics CRM is widely recognised as a best-in-class CRM. It is powerful enough to support the world's biggest organisations and yet flexible enough to be used by growing ones. However, not all CMSs are equal. Some lack flexibility, offering limited API options and lacking data workflows or event-handling capabilities. Others, especially PHP-based ones, can pose security risks, requiring site owners to keep them disconnected from mission-critical systems.

What features should you SCREAM out for?

So what features should you look out for that make the CRM integration as seamless as possible?

• Scalability: Your CMS should be able to handle peak times without compromising your architecture.
• Compatibility: If you are using Microsoft Dynamics CRM, make sure the CMS is .NET and Azure-compatible.
• Reliability: Choose secure and reliable CMS software, both in the current version and for future updates.
• Extensibility: Opt for a flexible CMS that can adapt to your requirements, not the other way around.
• Affordability: Consider your budget when selecting a CMS, whether it's open-source or license-based.
• Maturity: It's crucial to connect only tried-and-tested CMSs to your mission-critical CRM.

Umbraco and Optimizely are the best systems for CRM integration. We picked them because they integrate so easily within business environments.

If you are considering a new CMS to connect to your Dynamics CRM, applying these criteria should help you clear the playing field. From our perspective, we think that Umbraco and Episerver/Optimizely are the best systems for these use cases. We specifically chose them for their easy integration within cloud and business environments.

Umbraco - best for open-source CMS

If you prefer a license-free system, Umbraco is your best choice. Written in .NET, and scaling seamlessly on Azure, it offers an intuitive editing experience and a host of connectivity options for Dynamics. Secure and reliable, Umbraco gives you a strategic scope CMS, with features typically found only in expensive commercial systems.

Optimizely - best for digital experience

For organisations that are keen on full-scale digital experience platforms, we recommend Optimizely This is an enterprise-level .NET platform, which brings content, commerce, and marketing to one screen. Featuring pre-built connectors for Dynamics and AI-driven personalisation, Optimizely is a recognised CMS leader.

Integrating your website with your CRM is no longer a nice to have, it is a baseline requirement.

Trust the experts

Integrating your website with your CRM is no longer just a nice-to-have feature, it is now a fundamental requirement. Recognising this, GrowCreate made the strategic decision to specialise in systems that seamlessly deliver this integration. If you have already chosen to invest in Microsoft Dynamics CRM, it is crucial to find a CMS that aligns with your needs and an implementation partner that has the necessary expertise.

Originally published on August 21, 2018, this post has been updated to remove outdated links.