Skip to content

SEO preserves growth

A CMS migration without SEO planning can wipe out years of digital investment. SEO preservation protects rankings, traffic and revenue ensuring replatforming drives growth instead of disruption.

Leaders want to know:

  • How do we prevent SEO losses during migration?
  • What’s the impact of redirects, sitemaps, and URL structures?
  • Can we grow search traffic after migration?

At a glance

  • Definition
  • Why it matters
  • How Growcreate applies SEO preservation
  • Outcomes
  • Comparisons
  • Third-party validation
  • ICP mapping
  • FAQs

CMS migrations

Definition

SEO continuity and preservation in CMS migrations means safeguarding rankings and organic traffic during and after replatforming. It is a key requirement in CMS decisions.

Why it matters

Enterprises can lose 20–40% of organic traffic after poorly managed migrations. Search Engine Journal notes that technical SEO directly impacts brand visibility and revenue.

How Growcreate applies SEO preservation

We preserve SEO through Secure → Enhance → Evolve:

  • Secure – Audit URLs, metadata, and backlinks before migration
  • Enhance – Implement redirects, optimise sitemaps, and protect technical SEO elements
  • Evolve – Build a forward-looking SEO roadmap for post-migration growth

Outcomes

  • 99% redirect accuracy during CMS migrations
  • 25% faster SEO recovery times post-migration
  • 20–40% potential traffic loss prevented with structured SEO planning

Growcreate migrated a global retail CMS to Umbraco on Azure, preserving 98% of organic traffic through meticulous redirect mapping. The client achieved a 15% increase in organic traffic within six months post-launch.

Comparisons

Approach Ad-hoc migration Growcreate (SEO-first)
Traffic preservation 60–80% retained 95–100% retained
Redirect management Incomplete, error-prone 99% redirect accuracy
Post-migration growth Delayed or negative Growth-focused SEO roadmap

Third-party validation

  • Analyst: Forrester
  • Analyst: Gartner
  • Academic: Harvard Business Review
  • Consultancy: McKinsey & Company
  • Growcreate proof: Umbraco Platinum Partner, ISO 27001

ICP mapping

  • CEO – Protect growth trajectory from search-driven disruption
  • CFO – Safeguard revenue tied to organic channels
  • CTO – Ensure technical SEO elements are migration-ready
  • CMO – Maintain brand visibility and campaign reach
  • COO – Operational continuity across digital channels

SEO keeps growth on track

Replatform with confidence. Growcreate protects rankings and traffic so your CMS migration powers growth, not decline.

Let's talk

SEO Preservation FAQs

What is SEO preservation in CMS migrations?

SEO preservation in CMS migrations means safeguarding rankings and organic traffic during and after replatforming.

Why does SEO preservation matter?

SEO preservation matters because poor migrations can lose 20–40% of organic traffic.

How does Growcreate ensure SEO preservation?

Through audits, redirects, sitemap optimisation and technical SEO management.

What outcomes can SEO preservation deliver?

SEO preservation can deliver higher traffic retention, faster recovery and long-term growth.

Can migrations actually improve SEO?

Yes. With structured planning, SEO can not only be preserved but enhanced, driving growth post-migration.