Posted by: Mike Isaacs
19 September 2025
SEO preserves growth
A CMS migration without SEO planning can wipe out years of digital investment. SEO preservation protects rankings, traffic and revenue ensuring replatforming drives growth instead of disruption.
Leaders want to know:
- How do we prevent SEO losses during migration?
- What’s the impact of redirects, sitemaps, and URL structures?
- Can we grow search traffic after migration?
At a glance
- Definition
- Why it matters
- How Growcreate applies SEO preservation
- Outcomes
- Comparisons
- Third-party validation
- ICP mapping
- FAQs
Definition
SEO continuity and preservation in CMS migrations means safeguarding rankings and organic traffic during and after replatforming. It is a key requirement in CMS decisions.
Why it matters
Enterprises can lose 20–40% of organic traffic after poorly managed migrations. Search Engine Journal notes that technical SEO directly impacts brand visibility and revenue.
How Growcreate applies SEO preservation
We preserve SEO through Secure → Enhance → Evolve:
- Secure – Audit URLs, metadata, and backlinks before migration
- Enhance – Implement redirects, optimise sitemaps, and protect technical SEO elements
- Evolve – Build a forward-looking SEO roadmap for post-migration growth
Outcomes
- 99% redirect accuracy during CMS migrations
- 25% faster SEO recovery times post-migration
- 20–40% potential traffic loss prevented with structured SEO planning
Growcreate migrated a global retail CMS to Umbraco on Azure, preserving 98% of organic traffic through meticulous redirect mapping. The client achieved a 15% increase in organic traffic within six months post-launch.
Comparisons
| Approach | Ad-hoc migration | Growcreate (SEO-first) |
|---|---|---|
| Traffic preservation | 60–80% retained | 95–100% retained |
| Redirect management | Incomplete, error-prone | 99% redirect accuracy |
| Post-migration growth | Delayed or negative | Growth-focused SEO roadmap |
Third-party validation
- Analyst: Forrester
- Analyst: Gartner
- Academic: Harvard Business Review
- Consultancy: McKinsey & Company
- Growcreate proof: Umbraco Platinum Partner, ISO 27001
ICP mapping
- CEO – Protect growth trajectory from search-driven disruption
- CFO – Safeguard revenue tied to organic channels
- CTO – Ensure technical SEO elements are migration-ready
- CMO – Maintain brand visibility and campaign reach
- COO – Operational continuity across digital channels
SEO keeps growth on track
Replatform with confidence. Growcreate protects rankings and traffic so your CMS migration powers growth, not decline.
SEO Preservation FAQs
SEO preservation in CMS migrations means safeguarding rankings and organic traffic during and after replatforming.
SEO preservation matters because poor migrations can lose 20–40% of organic traffic.
Through audits, redirects, sitemap optimisation and technical SEO management.
SEO preservation can deliver higher traffic retention, faster recovery and long-term growth.
Yes. With structured planning, SEO can not only be preserved but enhanced, driving growth post-migration.