Quintet is Europe’s only network of boutique private banks, building on the heritage and track record of strong domestic brands, with deep local knowledge and cross-border expertise

Brands must adjust to reflect new Wealth Management norms

The average Wealth Manager and Private Bank client is getting younger and more diverse. They are more value- and ESG-conscious and have no time for traditional depictions of wealth or dry financial information.

To appeal to this audience, marketers must adjust their brands rapidly. The whole experience - both visual and written language - must evolve away from product promotion and towards stories that clients can connect with.

Quintet Private Bank

Evolving a brand can be a big ask for established firms

Whereas startups find such pivoting easy, the picture is a lot more complicated for established firms, who must:

  • Align silos and departments: Communicate and encourage different departments to align with the new brand messages and positioning.
  • Work across regions and regulators: Ensure brand values translate across all relevant languages, and satisfy regulators in all relevant regions.
  • Enforce consistency on multiple channels: With scale comes complexity, and firms need to remain consistent across the web, mobile, and other promotional channels.

A new digital platform is the cornerstone of the new Quintet brand

With over 2000 employees in 50 European cities and a history that spans half a century, Quintet is a complex organisation. In 2020, the firm overhauled its identity, and deployed a new Digital Experience Platform (DXP) to align brand values across the business:

Consolidate regional marketing: Realise enormous savings from consolidating websites from platforms, aligned across 7 regions and 4 languages.

Efficient content marketing: Reusable content blocks and functionality enforce a consistent style and streamline the work of editors and marketers.

On-going innovation with Agile processes: Hosted on optimised Azure environments, the solution fosters further digital innovation under an Agile framework.

"Digital client experience is key - especially when working across borders and jurisdictions."

Quintet Private Bank

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