Most digital experiences include CRM integrations. If you have invested in Microsoft Dynamics CRM, we know the best CMS software for your next website.

To deliver the best digital experience, your CMS software must provide the entry point for many systems but especially your Customer Relationship Management (CRM). GrowCreate has extensive experience with integrating different CRMs with our websites. But as Microsoft specialists, we find ourselves working most frequently with Microsoft Dynamics CRM and.  Azure environments.

Microsoft Dynamics CRM hardly needs an introduction. A best-in-class CRM that is powerful enough to power the world’s biggest organisations, yet nimble enough to be used by growing ones. But not all CMSs are the same. Some are not very flexible, with limited API options and no data workflows or event handling capabilities. Others - especially PHP-based ones - can be a security nightmare, forcing site owners to keep them disconnected from mission-critical systems.

What you should SCREAM out for?

So what features should you look out for that make the CRM integration as seamless as possible?

  • Scalable - if your CMS can't scale it may fail at peak times and compromise your architecture
  • Compatible - if you are using Microsoft Dynamics CRM, you need a .NET and Azure-compatible system
  • Reliable - pick secure and reliable CMS software - in the current version and going forward
  • Extensible - you need a flexible CMS that can bend to requirements, not the other way round
  • Affordable - whether open-source or license-based, your chosen system must fit your budget
  • Mature - only tried-and-tested CMSs should be hooked to your mission-critical CRM

Umbraco and Optimizely are the best systems for CRM integration. In fact, we picked them because they integrate so easily within business environments.

If you are considering a new CMS to connect to your Dynamics CRM, applying these criteria should help you clear the playing field. From our perspective, we think that Umbraco and Episerver are the best systems for these use cases. In fact, the very reason we picked them is that they integrate so easily within cloud and business environments.

Umbraco - best for open-source CMS

If you prefer a license-free system, Umbraco is your best choice. Written in .NET, and scaling seamlessly on Azure, it offers an intuitive editing experience and a host of connectivity options for Dynamics. Secure and reliable, Umbraco gives you a strategic scope CMS, with features typically found only in expensive commercial systems.

Optimizely - best for digital experience

For organisations that are keen on full-scale digital experience platforms, we recommend Optimizely This is an enterprise-level .NET platform, which brings content, commerce, and marketing to one screen. Featuring pre-built connectors for Dynamics and AI-driven personalisation, Optimizely is a recognised CMS leader.

Integrating your website with your CRM is no longer a nice-to-have, it is a baseline requirement.

Trust the experts

Integrating your website with your CRM is no longer a nice to have, it is a baseline requirement. Recognising this a while ago, GrowCreate made the decision to specialise in systems that deliver this as seamlessly as possible. You have already decided to invest in Microsoft Dynamics CRM; to make the most of your investment, you need a CMS that fits and an implementation partner that knows the tricks.

Originally published on 21st August 2018, this post has been updated to remove legacy links.