NHS Providers is the only membership organisation solely dedicated to supporting NHS foundations and trusts, and collectively these groups account for £87 billion of annual expenditure and more than one million staff
Members demand the same customer experience they get from Netflix or Starling Bank
Staying relevant while providing seamless user experiences is high on the list for many membership organisations, as their members demand the same customer experience they get from Netflix or Starling Bank.
To acquire and retain members, organisations must develop member-focused strategies, where a value-led approach determines the direction of their digital transformation.
Integrate everything. Connect anything.
Integrating with best-in-class systems from CRM to MarTech is essential for scaling membership organisations, which must:
Develop a culture of engagement
Members expect to access information at speed. Integrating the right systems from social to CRM provides seamless user experiences.
Support membership teams from Marketing to Events with connected data, payments, and MarTech.
The right content, at the right time. Members want 1-2-1 personalisation and a unique digital experience.
Create a composable Digital Experience Platform for Membership by integrating business systems
The project was to onboard the NHS Providers website from a third-party agency, provide support and managed Cloud hosting and deliver a Microsoft Dynamics integration with Umbraco to:
Microsoft Dynamics 365 integration to enhance and streamline operation capabilities to secure member data.
A modern membership portal for Self-service, where members can view, amend and pay for bookings, update their marketing and communication preferences in line with GDPR, change their profile, and update their content groups.