Connecting distributors and wholesalers with trade customers

When out-of-the-box isn't a good fit for your organisation, you'll need to work with a specialist team to create a composable B2B e-commerce solution.

Our trade websites for distributors and wholesalers are designed to be composable and modular, allowing businesses to create customised experiences by integrating the best systems available from ERP to Sales Apps. Our websites improve the customer experience and enable round-the-clock sales.

We have delivered B2B eCommerce solutions for companies like E P Barrus, helping them to engage customers and stockists.

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Wolfgarten B2B eCommerce soltion

Digital Leaders

Digital leaders are looking to automate processes and keep their customers engaged. Our briefs typically include requests such as:

  • End-to-end account self-servicing
  • Best-of-breed system integrations
  • Online payments with flexible trade pricing

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Wilkinson Sword B2B trade website

Marketers and editors

Distributing product information and content across platforms for a large business community is not without challenges. Marketers typically ask for a toolkit that allows them to:

  • Produce and distribute digital-first content
  • Import and manage product data
  • Create seamless links between systems

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Town and Country B2B eCommerce

IT professionals

As the digital needs of B2B eCommerce begin to scale up, IT Professionals need to build fully automated services without massive Cloud and licensing costs:

  • Outsource hosting infrastructure and managed services
  • Deploy on a cost-effective Cloud environment
  • Use agile DevOps and continuous integration

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The CX revolution is underway. Attitudes have shifted from "we want this" to "we need this".

Theo Paraskevopoulos, Invessed CEO

Connect anything. Integrate everything.

Streamline your business by integrating with all your systems including ERP, CRM, accounting software, MarTech, analytics, and more.

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PixSell Sales App

Integrate with the PixSell Sales App for Reps to reduce the cost of processing orders by 60%. PixSell empowers your team to take orders, create catalogues and presentations, access customer data, and more. The app also works offline, ensuring your salespeople have the necessary data to grow accounts.

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SkooCloud PIM & DAM

Integrate with SkooCloud Product information (PIM) and Digital Asset Management (DAM) to centralise product data, ensuring accuracy and accessibility. SkooCloud allows secure sharing of data, images, videos, and PDF presentations with user-specific permissions.


Scale and grow by increasing conversions through exceptional customer experiences.


Increase standards across your pipeline through our Security and Operations expertise.


Create omnichannel experiences, experiment effortlessly, and personalise customer journeys.

Performance Optimisation

Improve the speed, responsiveness, and overall performance of a website or application.

Cost optimised

Optimise your commerce and add value with a composable platform, and accelerator tools.

Cloud Managed Hosting

Bring your contract or let us supply, manage, and support your Cloud Service.

B2B e-commerce features

  • System integrations
  • Order management and history
  • Bulk ordering
  • Custom order flows
  • Customer segmentation
  • Custom checkout flow
  • Secure payment integrations
  • Advanced search
  • Discounts and promos
  • Multi-store environment
  • Inventory management
  • Related products
  • Distributed catalogue management
  • Product catalogue
  • Store-limited campaigns
  • Internal order creation
  • Audit trails
  • Distributed order management
  • Contract pricing
  • Two-factor authentication (2FA)
  • Time-limited campaigns
  • Individual user permissions
  • Granular area permissions

5 key benefits that fit your strategy

We can help you transform both your applications and infrastructure. Our 24/7 team provides full-stack support day and night.


ISO27001 and Cyber Essentials certified


From GDPR to ISO, the widest portfolio of compliance and certifications


Access to Machine Learning and other avenues to innovation


Fully integrated DevOps and Cloud for CI/CD pipelines

  • Maturity assessments
  • Consulting services
  • Cloud migration projects
  • Planning and tooling
  • Upgrading your existing DevOps practice


Benefit from optimised application solutions

Connect with Ainsley.
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