Experience led student accommodation
Partnering with GrowCreate, Vita Student sought to reflect their award winning model of delivering high satisfaction to its tenants through the design and development of a new website. A truly collaborative approach, we worked hand-in-hand with their internal digital team to understand the user personas, use cases and user journeys. It was a big opportunity to create a user experience to boost brand loyalty and for Vita Student to align all company brands with Salesforce CRM.
Our solution was to deliver a series of integrations to enhance the user experience through a new multi-step booking engine. Salesforce was chosen by Vita Student to manage leads, sales and existing customers, this meant integrating with Wordpress to migrate existing data into Umbraco from their legacy solution. We implemented a complex Salesforce integration that migrates data into Umbraco via a REST API, integrates APEX endpoint transaction notifications to the CRM and provides endpoints in Umbraco so that changes in the CRM are synced with Umbraco for consistency.
An iterative build process, executed in weekly sprints in collaboration with the client started with a set of mid-level wireframes that helped inform the visual design. This really helped developers understand the project requirements and has also helped Vita Student provide a seamless user experiences in the booking of accommodation for an audience from 80 countries.
Great team to work with. They very quickly understood our complex business requirements and delivered an excellent Umbraco website.